How it works

From a doodle… to a cuddle.

Seven simple steps from a blank page to a toy you can hug.

1
Imagine
Your child invents a brand-new character. Who are they? Where do they live? What do they love?
2
Draw
Pencils, crayons, paint, collage — any child-made art. Grown-ups may encourage. Grown-ups must not redraw.
3
Photograph
A parent or guardian photographs or scans the artwork — a phone camera is perfect.
4
Tell the story
Write up to 100 words about the character, in the child's own words.
5
A grown-up enters
The parent/guardian checks everything, gives consent and pays the £10 entry fee.
6
Judging
Our panel scores every entry against a published rubric. Imagination comes first.
7
Celebration
Finalists join the World Toy Gallery; winners see their character become a real plush toy.

Imagine