The contest
Draw it. Dream it. Bring it to life.
Design a Toy for the World invites children to invent a soft-toy character that has never existed before — and to tell us who they are.
- Who
- Children aged 5–12, anywhere in the world
- What
- One original soft-toy character drawing + a story of up to 100 words
- When
- Spring 2027 closes 15 March 2027 · Autumn 2027 closes 1 October 2027
- Entry fee
- £10 per submitted entry — one paid entry = one artwork
- Who enters
- A parent or legal guardian completes registration and payment
- Age groups
- Little Creators (5–8) · Young Designers (9–12), by age on submission date
Next deadline · spring 2027 · closes 15 March 2027
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